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This is important for websites because it increases the website's ranking in the search engines thus enabling potential clients to locate and visit the website easily.
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SEO works on improving the structure of your website together with the content to ensure its usability. Doing so improves the website’s visibility in search engines
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Yes, it does because responding to reviews boosts engagement, builds trust and also includes keywords for local SEO purposes.
SEO Rich Text, on the other hand, is content that is written with special emphasis on keyword usage, and meta tags as well as the inclusion of relevant links to improve the ranking of the content on the search engine.
SEO is not a waste of money and it has been proven to have positive ROI. It is a cost-effective and effective way of promoting businesses as it enables companies and firms to improve their search engine recognition and employ more traffic from the general public making their brands more recognizable and more believable.
Based on history what has or has not worked, conduct market research on your customers, competition, set goals, and conduct analysis on the bounce rate of the business, and the engagement rate of the business, the conversion rate of the business, the rewarding rate of the business using tools such as Google Analytics, and Google Search Console.
However SEO is a continuous process and includes a lot of changes which are some of the following; There is always the creation of new content and updates of different technicalities to make sure they deliver the best results and there is tracking all the time to make sure that the rank is still there.
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Filmtvlaw.com is an American-based law firm in the USA and has a presence in all 52 states of the USA. The law firm deals with directors, producers, artists, writers, and musicians in the entertainment industry. The entertainment law firm handles cases relevant to intellectual property rights, film financing, Taxation, contracting, and licensing.
The company wanted to rank its keywords in the Google search results on the first page, the keyword’s difficulty level was high.
The company asked me to rank for the following keywords
The keyword difficulty level and competition in the USA market were the problems for me to overcome.
We were at the 3rd or 2nd page for these keywords and some of these keywords were not ranking anywhere in Google.
The site DA was only 14 when I started working on this project and no keywords were ranking on the first page of Google search results in the USA.
Due to the highest keyword difficulty level and competition, I want to implement something different.
So I have decided to go with the following work plan for this website on weekly basis:
The things like Robot txt creation, and Google XML, was already done by the website developer
I asked the client to give me access to their website, so I started implementing changes to their website. He refused to give me access to the website. But at last, he told me to provide me with the guideline about what changes I needed.
I daily provide guidelines about the changes in on-page SEO I need. Their website developers implement the changes which I need on a daily basis. After a period of 1 week, I started working on the backlinks.
After 4 months of work, I started getting results, and the Entertainment lawyer Los Angeles and Entertainment attorney Los Angeles started ranking. Also, one more keyword named as Entertainment lawyer came on the first page in the Google search results in the USA.
After a few days the filmtvlaw.com also ranked for entertainment lawyers on Google search results.
This is the screenshot of keywords rankings in the USA
Also, I have ranked many other keywords for this business.
Adam Accountancy with URL adamaccountancy.co.uk is a UK-based chartered accountants firm. The firm’s main services are Tax, audit, bookkeeping, business advice and payroll management. The company has its presence in the area of Slough.
The company wants to see its 5 keywords in the top 3 positions for Google maps/Google business profile.The keywords Accountants in Slough, accountant in Slough, Slough Accountants, Slough Accountant and chartered accountants in Slough were at 2nd position when they assigned me to work on this work. Also, they want to bring those 3 keywords in the top 5 position in the Google search results.
I have decided to set the keywords in the Google business profile and home page of the adamaccountancy.co.uk
Also, there was need to set the some technical things like meta title, meta description and focus keywords
My first goal was to set up the on-page SEO and after the completion this I want to go for backlinking. The site DA was just 18 and I decided to add DA>20 backlinks with spam score < 2. I wanted to add relevant backlinks from UK accounting and finance forums. Article posting on highest traffic sites, profile backlinks creation, comments backlinks, business listing links and more.
I need to build backlinks in the following ratio:
1- 2 to 10 Business listing backlinks per week
2- 10 social sharing backlinks per week
3- 3 comments backlinks per week
4- 1 to 2 guest post backlinks per month
First of all, I completed the content optimization in the home page of Adam Accountancy website and settled the meta title, meta description and keyword phrase. After this, I edit the Google business profile Title and Description with desired keywords.
I completed the content optimization within a day and next day I started working on the Backlinks.
After continuously following the above work plan I brought the keyword accountants in Slough and Slough Accountants in the first 3 results on the Google maps, the keyword accountant in Slough was at 4th place in the Google maps search result. For the keyword chartered accountants in slough the Adam Accountancy was at the 9th place in the Google maps
In the Google search results, I brought the 3 keywords in the first 9 search results on the first page of Google.
It was a huge achievement for me and for my client.
For the current rankings in the Google maps you can see the below screenshots:
1- Accountants in Slough- Number 1 ranking on first page of Google maps
2- Accountant in Slough: Number 1 position on the first page of Google maps search results.
3- 3rd position in the Google maps for the keyword chartered accountants in Slough
Google Search UK Rankings:
1- Accountants in Slough: First position on first page
2- Accountant in Slough: First position on first page
During the ranking process I have several times worked and removed the issues like page indexation, text too small, text too big or mobile useability issues for this website.
Poetrycrowds is a website about poetry, where a reader can read Urdu Poetry, English Poetry, Hindi Poetry and more. Also, various kinds of quotes are available on the Poetry Crowds website. You can read the poetry of famous poets at Poetry Crowds.
There was no traffic on this website when I started working, the domain authority was 1 and page authority was also 0. The website owner wants to get traffic from Pakistan, India, USA , United Kingdom and as well European countries.
The website existed on the blogger.com platform and a client told me It will be possible to shift the poetrycrowds.com domain from blogger to WordPress platform in the future.
The client budget was very low but his goals were very high.
Also, client want me to increase poetrycrowds website DA and PA within the period of 6 to 8 months.
I devised the following work plan:
5 social sharing per week
3 profile backlinks per week
3 comments backlinks per week.
Posting of 3 blogs per week on the poetrycrowds website by site owner
The work plan wasn’t handy but I thought It will work well because poetry crowds have interesting content for the readers. The on-page SEO responsibility was already taken by the website owner.
After 3 months the implementation of the above work plan the website started getting traffic from Pakistan and India. But the website wasn’t ranking for keywords in the USA and UK.
I kept the above strategy and continued the work. After the 5 months period the website started ranking for various keywords in the USA and UK.
After the six months many of the website keywords were at 1st position in the Google search results. The number of visitors per month were 2k plus and site was getting upward day by day.
When the site was going in the upward direction and traffic was increasing. The website owner told me to shift the hosting of the poetrycrowds because he want to add some features in the website which were impossible to implement on the blogger platform. I asked him I can shift the hosting of the poetrycrowds website but It can reduce the website traffic and we can lost the position of the major keywords ranking for this website. But he insisted me to do this because he want to add some more features in the website.
I shifted the site from Blogger to Wordpress. Due to the transfer from Blogger to WordPress all the urls of the website blog articles changed and there was a need to re-design the website again and definitely it takes time. It has taken two weeks to change the design and addition of some new features in the website.
During the two weeks time period we have lost major traffic and keywords deranked. We left only 200 organic visitors from Pakistan and India due to the domain transfer from Blogger to WordPress. We lost traffic from the USA and UK.
The above graph is showing the loss of traffic from transferring the domain from Blogger to the WordPress platform and the change of hosting plan.
Pmc.sg is a Singapore-based tuition academy for which I have worked as an SEO Specialist. Previously they had the website thephysicscafe.com. PMC has an experienced team of science subjects tutors and each year their students grab good grades in the level and o level study.
I have ranked their website thephysicscafe.com for certain keywords in Singapore but now they want to build a new website pmc.sg and Fouse me to work on it. They want to shift their all audience from the physicscafe.com to Pmc.sg
I advised them to keep the website thephysicscafe.com and besides this start building and designing their new website pmc.sg and once completed handover to me.
From zero domain authority, page authority, and traffic, I started to formulate a plan: The plan was:
1- To set on-page SEO
2- Removal of technical SEO issues
3- Backlinks of good quality both free and paid.
The client agreed to pay for guest post backlinks.
This website took me a little bit longer and keywords started ranking in Google Singapore search results after 7 months of work efforts but due to the competition level the keywords ranking was low and clients wanted to see them in the first 10 positions.
It is evident from the below screenshots the website is ranking for many different kinds of keywords and organic traffic on ahrefs tools shows an increment.