Generative Engine Optimization &  Search Engine Optimization

Generative Engine Optimization

Table of Contents

What is Generative Engine Optimization?

This rising technology, which we honor under the unified framework of Generative Engine optimization, has the potential to generate accurate and personalized responses, and rapidly replace traditional search engines like Google and Ging. A novel paradigm to aid content creators in improving the visibility of their content in this engine response through a black box optimization framework for optimizing and defining visibility metrics.

We facilitate systematic evaluation in this new paradigm by introducing the GEO bench, a benchmark of diverse user queries across multiple domains, coupled with sources required to answer these queries. The advent of Large Language Models (LLMs) ushered in a new paradigm of search engines that use generative models to gather and summarise information to answer queries. The invention of traditional search engines three decades ago marked a shift in the way information was accessed and disseminated across the globe.

The advent of search engines led to the development of search engines, a process to help website creators optimize their content to improve rankings in search engine result pages (SERPS). Higher rankings correlate with higher visibility and increased website traffic. This optimizes websites to boost their presence aka visibility. Unlike search engines, where visibility is computed using ranking on the search engine page, it requires specially designed metrics to compute visibility.

Introducing this engine, an AI-powered storytelling machine that automatically generates synthetic images as you write new words and sentences. Whether you are a writer in need of inspiration or just looking to get those creative juices flowing, this tool has got you covered.

How It Works:

This engine uses the latest technology to create images as you write. It looks like having an artist by your side, constantly illustrating your words with beautiful unique images. Once you start typing, the engine kicks into gear, bringing your words to life with stunning visuals. No more staring at a blank page, this engine is here to add an extra layer of creativity to your writing process.

Made with RunwayML:

This amazing tool is made possible with RunwayML, a powerful platform for creators to explore and use the latest machine learning technology. By combining RunwayML’s cutting-edge software with this engine, you get a seamless and intuitive experience that enhances your writing journey.

AttanGan Technology:

At the heart of this engine is AttanGan. Created by Tax Xu and his team,  AttnGan is a state-of-the-art model that generates high-quality images based on text inputs. With its MIT License and copyright in 2018, AttnGan has been a game changer in the world of AI-generated visuals.

Start Creating:

It’s very easy to start. Just click on the ‘’Let’s Start’’ button and begin your creative journey. As you type, watch how this Generative Engine optimization brings your words to life with stunning visual representation right before your eyes.


Your amazing experiences with the Generative Engine can all be credited to the brilliant minds of AttanGan and RunwayML. Their dedication to approaching the limits of what AI can do has resulted in this one-of-a-kind tool that’s here to encourage creators everywhere.

Generative Engine Optimization


In conclusion, both SEO and GEO are essential strategies for increasing website visibility, but they cater to different types of search engines.

DefinitionA strategy that optimizes websites to rank higher in traditional search engine resultsA newer concept that optimizes content for visibility in responses generated by AI-driven search engines.
TargetAI-driven search engines like Google’s SGE and BingChat generate comprehensive responses.May vary depending on the domain. For instance, authoritative language may work best for historical content, citation  optimization for factual queries, and statistics for law and government topics
MetricsUses metrics like click-through rate, bounce rate, and time spent on page.Proposes a set of impression metrics that measures the visibility of citations and their relevance to the user query.
StrategiesCan be applied universally across all types of content.Uses metrics like click-through rate, bounce rate, and time spent on the page.

As AI-driven search engines continue to evolve, the importance of understanding and implementing concepts and methods such as GEO alongside traditional SEO methods key is increasing.

SEO professionals must adapt to this new paradigm to ensure their content remains visible and relevant in the changing digital landscape. No matter what happens in different search engines.


What are the benefits of using GEO over SEO?                                                                     

While SEO remains crucial for traditional search engines, GEO offers the advantage of optimizing contact for AI-driven search engines. This can lead to increased visibility in AI-generated responses, potentially reaching a wider audience.

Can GEO and SEO be used together?

Yes, it’s recommended to use both strategies to ensure maximum visibility across all types of search engines. While SEO targets traditional search engines, GEO focuses on AI-driven ones.

How can I learn more about GEO?  

There are several resources available online to learn about GEO. You can start by reading research papers and articles on the topic, attending webinars, or enrolling in digital marketing courses that cover the subject.

Is GEO more important than SEO?

Neither is more important than the other. Both have their unique benefits and target different types of search engines. The key is to understand the strengths of each and use them in a complementary manner.

How can I measure the success of my GEO efforts?

It proposes a set of impression metrics that measure the visibility of citations and their relevance to the user query. These metrics can help you assess the effectiveness of your GEO strategies.

Will GEO replace SEO in the future?

 It’s unlikely that GEO will replace SEO entirely. While AI-driven search engines are becoming more prevalent, traditional search engines still play a significant role in how users find information online. Therefore, a balanced approach that incorporates both SEO and GEO is recommended.