How to spy on your competitors’ SEO?

How to spy on your competitors' SEO

Table of Contents

Even though your rivals may be superior in some business operations, tracking their movements may help you compete and identify strategy flaws. The reality is that competitors will steal customers and make consumer acquisition harder. You are reviewing these successful strategies that will determine how to spy on your competitors’ SEO.

Find out what technologies they use

Find out what technologies they use
Find out what technologies they use

When you visit a rival’s website, you may notice that they are superior in certain areas, such as marketing. Afterward, they follow you with tailored ads you can’t resist clicking. They may be experts in Google Remarketing and Facebook Retargeting, but you know it’s more than that since you also receive ads from other networks.

You can see a website’s technologies by going to builtwith.com and entering its URL. You can then install them yourself or look for superior alternatives. In the free edition, you can check website technologies. Still, more complex functions (such as importing a list of websites using a given technology) are only available in the paid version.

Analyze popularity

Analyze popularity
Analyze popularity

A business with thousands of Facebook likes and Twitter followers may indicate that it has few customers and visitors. It usually shows they devote significant time and effort to creating a social media presence. More reliable information is required to determine your competitors’ popularity.

Traffic to a website is one of the easy metrics to measure and provides a wealth of information. Aside from statistics, trends are equally important; some rivals might not be famous then, but if their traffic increases by 50% per month, they might easily surpass you in a few months.

No one is dependable, but you can see patterns and gain a sense of their popularity using Similarweb and Alexa. Similarweb displays the volume of traffic and its sources, so you can see where it might be worthwhile to advertise or be present. Both programs are free for primary use and offer premium subscriptions with additional capabilities.

Analyze keywords that are paid

Analyze keywords that are paid
Analyze keywords that are paid

The best way to attract customers is through AdWords. Everyone, including Google, manages AdWords campaigns.

If you don’t believe it, do a Google search for “AdWords.” You can estimate expenses and discover cheaper niche keywords by knowing the keywords your competitors use for search engine ads. You will also gain insight into the market positioning of your competitors.

If you manually enter all current phrases into Google to determine when your rivals’ advertisements appear.

Finding keyword suggestions based on a URL is possible using the Google AdWords Keyword Tool. Choose “Website content” and enter the URL of your competitor.

Search for backlinks

Search for backlinks
Search for backlinks

When you discover who links to your rivals’ websites, you may gain insight into which marketing strategies are successful and where you might benefit from participating.

A link to your website on a popular website among your target audience may significantly increase the number of visitors and registrations and provide SEO benefits. In addition to the programs I’ve previously discussed, several other programs exist that check backlinks exclusively.

Therefore, Monitor Backlinks were made. It monitors your rivals’ backlinks automatically and provides a report every ten days showing all the links they have recently established or earned. Using the analytics provided, you can find new link-building opportunities and determine the value of the connections.

It is possible to examine the backlinks of any website, including those of your competitors, for free. These indicators include MozRank, Domain Authority, Page Authority, Ahrefs Rank, Number of external links, hosting IP location, and link status.